Branding your carpet cleaning business is important if you want to be successful in the carpet cleaning industry. It’s not enough to know how to get out the worst stains or how clean dirty floor tiles; you also have to know how to build a business.
What is branding?
Branding is not a logo. Branding is the overall and total experience customers will have with your carpet cleaning business. Every touch point a potential client has with your company is a part of the branding puzzle. Business cards, brochures, invoices, websites, how you answer your phone, and how you do on site are all touch points. The better the brand experience, the more successful (and profitable) your company will be.
Five branding tips for success.
Building a great carpet cleaning brand takes time, energy, patience, and commitment. There are no shortcuts to success and there is more to say about this topic than we could address in a single article. However, Trinity Renewal Systems has five valuable and practical branding tips to get you started today.
Treat customers with respect.
It should go without saying, but many carpet cleaners in the industry forget to treat their customers with respect. Vulgar language, unprofessional attitudes, smoking in their house, and talking down to clients is not the way to build a great brand or business! Treat your customers better than you would want to be treated. They will remember it and tell others about the experience.
Show up on time.
It’s imperative to schedule your projects for profit; people love carpet cleaning companies who show up on time. Arriving late to an appointment is a sure-fire way to lose customers and get bad reviews. Plan your schedules in advance and account for any mishaps that might delay your appointment time.
Look like a professional.
Cleaning carpets and floors is a dirty business, but it doesn’t mean you have to look unprofessional. Rolling up to a customer’s house looking like you spent the night at a bar is not the way to go. You don’t have to dress up in a polo and khakis, but the better you look, the more you put your customers at ease. It also shows you’re professional and serious about your business.
Hire a designer for your marketing materials.
Marketing materials might be seen as just a business expense, but are really an investment. Your logo, business cards, sales rate cards, brochures, direct mail pieces, invoices, and website should all stand out with excellence. Marketing materials are often the first interaction a customer has with your company. Hire a professional designer to make sure they look the best they can. You’ll get more work because of it. Remember, perception is everything!
Educate your clients.
This might not seem like an important tip but it really is. When a potential customer calls you about your services, don’t just quote them a price. Educate them on how your company is different and how you will solve their problem. When you’re on-site, give your client professional advice for proper care of their carpet or flooring. Show them your expertise (but not egotistically) and how you deliver value. Clients love companies who take the time to educate them on the process or maintenance.
Learn more about branding from Trinity Renewal Systems
Branding your carpet cleaning business for success doesn’t happen overnight. It takes time to build a reputation and create an amazing experience people will talk about. Start with the small strategies we’ve shared here.
If you’d like to learn more about branding your business, sign up for our upcoming training and education program. We’ll be sharing all of our industry secrets on how you can grow your business and be more profitable in the future.